Privacy Policy

Last updated: August 10, 2026

RUYAGE INC ("RUYAGE," "we," "us," or "our") operates the RUYAGE online store at ruyage.com, together with the related website features, customer support, product activation assistance, products, and services that we control (collectively, the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, create an account, place an order, contact us, request product or LTE/PoC service support, or otherwise interact with the Services. It also explains the privacy rights and choices that may be available to you.

This Privacy Policy should be read together with our Terms of Service. If there is a conflict between the Terms of Service and this Privacy Policy regarding the collection, use, or disclosure of personal information, this Privacy Policy will apply.

This Privacy Policy is a notice describing our practices. Where applicable law requires your consent for a particular activity, such as certain marketing communications, advertising technologies, or non-essential cookies, we will request that consent separately.

1. Who We Are

RUYAGE INC is the business responsible for determining how and why personal information covered by this Privacy Policy is processed, except where another company, such as Shopify or a third-party platform provider, acts as an independent controller under its own privacy policy.

Our contact details are provided in the Contact RUYAGE section at the end of this Privacy Policy.

2. Personal Information We Collect

"Personal information" means information that identifies, relates to, describes, or can reasonably be linked with an individual or household. It does not include information that has been anonymized or de-identified so that it can no longer reasonably be linked to you.

Depending on how you interact with the Services, we may collect the following categories of personal information:

• Contact information: Name, email address, telephone number, billing address, shipping address, and country or region.
• Order and transaction information: Products viewed, purchased, returned, exchanged, or cancelled; shopping cart activity; order number; purchase history; delivery method; tracking information; and transaction status.
• Payment information: Payment method, billing information, payment status, transaction identifiers, and limited payment details provided by Shopify or our payment processors. Full payment card details are generally collected and processed directly by Shopify or the applicable payment provider and are not stored by RUYAGE in complete form.
• Account information: Username, encrypted password, saved addresses, account settings, communication preferences, and other information associated with your customer account.
• Communications and support information: Messages, emails, WhatsApp communications, support requests, product questions, warranty claims, photographs, videos, troubleshooting information, and other information you provide when communicating with us.
• Reviews and user-submitted content: Product reviews, ratings, comments, photographs, or other content you choose to submit.
• Device and usage information: IP address, browser type, device type, operating system, network connection, unique device identifiers, referral URLs, pages viewed, links clicked, shopping activity, session information, and the date and time of your interactions with the Services.
• Approximate location information: General location inferred from your IP address, shipping address, or device and network settings.
• Marketing and preference information: Email or messaging preferences, advertising interactions, product interests, survey responses, and your choices regarding cookies and targeted advertising.
• Fraud prevention and security information: Information used to authenticate transactions, assess payment or account risk, investigate suspicious activity, and protect the Services.
• Product activation and technical support information: If you request LTE, SIM card, or PoC radio activation or support, we may collect the radio model, serial number, IMEI, ICCID or SIM identifier, service activation status, platform account identifier, configuration information, and relevant diagnostic information.

Please do not send us passwords, full payment card details, government identification numbers, health information, or other sensitive information unless we specifically request it and it is reasonably necessary to resolve your request.

3. Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you place an order, create an account, subscribe to communications, submit a review, contact customer support, or request product activation.
• Automatically through the Services, including through cookies, pixels, local storage, server logs, and similar technologies.
• From Shopify and our service providers, including payment processors, hosting providers, customer support providers, analytics providers, fraud prevention providers, and technology vendors.
• From shipping and fulfillment partners, including warehouses, carriers, customs agents, and package-tracking providers.
• From LTE, SIM, network, or PoC platform providers, when necessary to activate, maintain, troubleshoot, or support an eligible product or service.
• From advertising or business partners, where permitted by applicable law.

4. How We Use Personal Information

We may use personal information for the following purposes:

• Providing the Services: Processing payments, fulfilling orders, arranging shipping, providing tracking information, managing accounts, processing returns and exchanges, and providing warranty or technical support.
• Product and service activation: Activating or supporting eligible LTE, SIM, or PoC services and communicating with the relevant network or platform provider when necessary.
• Customer support: Responding to product questions, recommending appropriate products, troubleshooting devices, resolving complaints, and maintaining our customer relationship.
• Improving and personalizing the Services: Understanding how customers use the website, improving navigation and product information, remembering preferences, and recommending products that may be relevant to you.
• Marketing and advertising: Sending promotional communications where permitted, measuring campaign performance, and displaying advertising that may be based on your interactions with our website.
• Security and fraud prevention: Authenticating accounts, protecting payments, detecting suspicious or unauthorized activity, preventing fraud, and maintaining the security of our website and systems.
• Legal and regulatory compliance: Maintaining tax and accounting records, responding to valid legal requests, enforcing our policies, resolving disputes, and protecting our rights and the rights of customers or others.
• Business administration: Performing internal reporting, auditing, forecasting, recordkeeping, and other legitimate business operations.

5. Legal Bases for Processing in the UK and EEA

If you are located in the United Kingdom or European Economic Area, we rely on one or more of the following legal bases when processing your personal information:

• Performance of a contract: When processing is necessary to accept payment, fulfill an order, deliver a product, provide an eligible service, manage a return, or provide requested customer support.
• Legitimate interests: When processing is reasonably necessary to operate and improve our business, protect our website and customers, prevent fraud, understand service performance, or communicate with existing customers, provided those interests are not overridden by your rights and freedoms.
• Consent: When you consent to marketing communications, non-essential cookies, personalized advertising, or another activity for which consent is required. You may withdraw your consent at any time.
• Legal obligations: When processing is necessary to comply with tax, accounting, consumer protection, customs, law enforcement, or other applicable legal requirements.

6. Cookies and Similar Technologies

We, Shopify, and our service providers use cookies, pixels, local storage, and similar technologies to operate the Services and understand how visitors interact with our website.

These technologies may include:

• Strictly necessary cookies required for website security, checkout, payment processing, shopping cart functions, and account access.
• Functional cookies that remember your preferences and improve website features.
• Analytics and performance cookies that help us measure website traffic, performance, and customer interactions.
• Advertising cookies and pixels that may be used to measure advertising, limit repeated advertisements, or provide advertising based on your activity.

Where required by law, including in the UK, EEA, and certain other jurisdictions, we request your consent before using non-essential analytics or advertising technologies. You can accept, reject, or change your choices through the cookie banner or the Cookie Preferences link available on our website.

You can also control cookies through your browser settings. Blocking strictly necessary cookies may prevent certain website features, including checkout, from operating properly.

For more information about cookies used by Shopify, please review the Shopify Cookie Policy .

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:

• Shopify, payment processors, and ecommerce providers that host our store, process transactions, and provide store functionality.
• Warehouses, fulfillment providers, carriers, customs agents, and tracking providers that prepare, transport, clear, and deliver orders.
• LTE, SIM, network, and PoC platform providers when necessary to activate, provide, maintain, or troubleshoot an eligible service.
• IT, cloud hosting, security, analytics, and fraud prevention providers that help us operate, monitor, improve, and protect the Services.
• Customer support and communications providers that help us respond to inquiries or send service-related communications.
• Marketing and advertising partners where those services are enabled and disclosure is permitted by applicable law.
• Professional advisers, including accountants, auditors, insurers, consultants, and legal advisers.
• Government authorities or other parties when required by law, legal process, court order, or a valid government request, or when reasonably necessary to protect rights, safety, property, customers, or the public.
• Parties involved in a business transaction, such as a merger, financing, acquisition, reorganization, sale of assets, or bankruptcy.
• Other parties at your direction or with your consent.

We require service providers that process personal information on our behalf to use it only for authorized purposes and to protect it appropriately, subject to applicable law and our contractual arrangements.

8. Sale, Sharing, and Targeted Advertising

RUYAGE does not sell personal information in exchange for money.

However, depending on the analytics, advertising, and Shopify features enabled on our store, we may disclose identifiers, device information, website usage information, purchase interactions, and related inferences to advertising or analytics partners. Under certain U.S. state privacy laws, some of these activities may be considered a "sale," "sharing," or processing for targeted advertising, even when no money is exchanged.

Where applicable, you can opt out by visiting our Your Privacy Choices page or by using the privacy controls available in our website footer.

Where required by applicable law, we also recognize supported browser-based universal opt-out signals, such as Global Privacy Control, for the browser and device sending the signal. You can learn more at globalprivacycontrol.org .

We do not knowingly sell or share the personal information of individuals under 16 years of age.

9. Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide ecommerce, security, payment, personalization, analytics, and related services.

Information you submit through our store may be transmitted to Shopify and its service providers in countries other than the country where you live.

Certain Shopify enhanced services may use information about your interactions with our store, other merchants, and Shopify. For some of these activities, Shopify may act as an independent controller and will be responsible for responding to requests relating to its own processing.

You can learn more by reviewing the Shopify Consumer Privacy Policy . You may also submit requests regarding information processed by Shopify through the Shopify Privacy Portal .

10. Third-Party Services and Links

The Services may contain links to websites, applications, tracking services, payment providers, social media platforms, or PoC communication platforms operated by third parties.

For example, a third-party application or PoC platform may separately process account, voice communication, location, group management, dispatch, or device information according to that provider's own settings and privacy policy.

We do not control the privacy, security, or data practices of independent third parties. Before providing information to a third-party service, please review its privacy policy and terms. A link from our website does not by itself mean that RUYAGE endorses that service's privacy practices.

11. Automated Processing

Shopify, payment processors, and security providers may use automated systems to identify potential fraud, unauthorized transactions, account abuse, or security threats. Advertising and analytics providers may also use automated methods to personalize or measure content.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects concerning you, unless permitted by applicable law and accompanied by appropriate safeguards. Where applicable, you may contact us to request information about, or human review of, such a decision.

12. Children's Privacy

The Services are intended for adults who are legally able to enter into a purchase contract. They are not directed to children under 13 years of age, or a higher minimum age where required by local law.

We do not knowingly collect personal information directly from children in violation of applicable law. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete it.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Retention periods may vary depending on the type of information:

• Order, tax, transaction, customs, and accounting records may be retained for the period required by applicable law, which may be up to seven years.
• Account information may be retained while your account remains active and for a reasonable period afterward.
• Customer support, return, and warranty records may be retained for the time needed to resolve the request and support related legal, warranty, or dispute-resolution requirements.
• Product activation and service records may be retained while the applicable service is active and for a reasonable period afterward for support, security, billing, or legal purposes.
• Marketing information may be retained until you unsubscribe or withdraw consent. We may retain limited suppression information to ensure that your opt-out preference continues to be respected.
• Cookie retention periods vary according to the cookie and are described, where available, through our cookie preference controls.

When personal information is no longer required, we may delete, anonymize, or securely isolate it, subject to applicable law and technical limitations.

14. Security of Personal Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security. Please do not send sensitive or confidential information through unsecured communication channels.

You are responsible for maintaining the confidentiality of your account credentials. If you believe your account or personal information has been compromised, please contact us promptly.

15. Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have some or all of the following rights:

• Right to access or know: Request information about the personal information we collect, use, or disclose about you.
• Right to correction: Request correction of inaccurate personal information.
• Right to deletion: Request deletion of personal information, subject to legal exceptions.
• Right to data portability: Request a portable copy of certain personal information.
• Right to opt out: Opt out of activities considered a sale, sharing, targeted advertising, or certain profiling under applicable law.
• Right to restrict or limit certain processing: Request restriction of certain processing or limitation of the use of sensitive personal information where applicable.
• Right to withdraw consent: Withdraw consent at any time where we rely on consent. Withdrawal does not affect processing performed before consent was withdrawn.
• Right to appeal: Appeal our decision regarding a privacy request where applicable law provides this right.

Direct marketing objection: You may object to or opt out of direct marketing at any time. Use the unsubscribe link in a marketing email or contact us at info@ruyage.com. Even after opting out of marketing, you may still receive non-promotional messages relating to orders, accounts, product activation, safety, warranty, or customer support.

To submit a privacy request, email info@ruyage.com with the subject line "Privacy Request." You may also use our Your Privacy Choices page for applicable advertising opt-out requests.

We may need to verify your identity before completing a request. Depending on the request, we may ask you to confirm your email address, order information, account details, or other information reasonably necessary to verify your identity.

Where permitted by law, you may use an authorized agent to make a request on your behalf. We may require evidence of the agent's authority and may ask you to verify your identity directly.

We will not unlawfully discriminate against you for exercising an applicable privacy right. Certain rights are not absolute, and we may decline or limit a request where permitted by law. If we do so, we will explain the reason and any available appeal process.

16. Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or European Economic Area, you may also have the right to:

• Object to processing based on legitimate interests.
• Request restriction of processing in certain circumstances.
• Withdraw consent where processing is based on consent.
• Receive certain personal information in a structured, commonly used, machine-readable format.
• Lodge a complaint with the data protection authority in the country where you live or work.

You may find the relevant EEA data protection authority through the European Data Protection Board member directory . UK residents may contact the UK Information Commissioner's Office .

17. Privacy Complaints

If you have a concern or complaint about our handling of personal information, please contact us first at info@ruyage.com with the subject line "Privacy Complaint."

We will review privacy complaints and respond as required by applicable law. Where UK data protection complaint rules apply, we will acknowledge receipt within 30 days and provide the outcome without undue delay after conducting an appropriate review.

If you are not satisfied with our response, you may have the right to appeal our decision or submit a complaint to your local data protection or privacy authority.

18. International Transfers

RUYAGE serves customers internationally. Personal information may be transferred to, stored in, or processed in countries other than the country where you live, including the United States, Canada, China, and countries where Shopify, payment providers, fulfillment partners, carriers, technology providers, or PoC service providers operate.

Data protection laws in those countries may differ from the laws in your jurisdiction. Where required for transfers from the UK or EEA, we rely on appropriate safeguards such as an adequacy decision, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or UK Addendum, or another legally recognized transfer mechanism.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our products, technology, service providers, business practices, or legal obligations.

When we update this Privacy Policy, we will post the revised version on this page and update the "Last updated" date. Where required by law, we will provide additional notice or request new consent before applying a material change.

20. Contact RUYAGE

If you have questions about this Privacy Policy, want to exercise a privacy right, or wish to submit a privacy complaint, please contact:

RUYAGE INC
960 N Grant St, Unit 533
Denver, Colorado 80203
United States

Email: info@ruyage.com
Phone: +1 (571) 989-3166
Business Registration ID: 20251110914

For purposes of applicable data protection laws, RUYAGE INC is the controller of the personal information covered by this Privacy Policy, except where another party acts as an independent controller under its own privacy notice.